MyHusky.caHusky Energy, after great success with the Rev Up to Win and We Love Winter contest campaigns, decided to split all of their retail web activity into a separate national portal - MyHusky.ca. Our team was instrumental in building an extensible contest management system and CMS for this website. The contests are tied into the retail locations, where tickets get handed out to customers. We maintained a database of 17 million PIN numbers, hundreds of thousands of profiles and millions of entries. These are all reported on and used in marketing analytics.
Date: Mar 2005
Agency: Impello Inc.
- National Retail Information Channel
- Contest Management Application
- Content Management System